Change starts in ink.

Permanent Change

The Permanent Change campaign highlights the power of Sharpie as a tool for activism where bold ideas take shape, and lasting change begins. By focusing on absence, the campaign underscored Sharpie’s historical role in protest and social movements, reinforcing the idea that messages that shape history are often written in permanent ink. Through a visual and conceptual connection between social justice and self-expression, the campaign positioned Sharpie not just as a marker, but as a symbol of resistance, advocacy, and transformation. While this campaign was conceptual, it served as a creative prompt for broader conversations about the role of design in activism, demonstrating how a familiar object can become a symbol for collective action.