Medical, made personal.

Medical Packaging

Jack & Jill reimagined medical packaging for the direct-to-consumer space balancing regulatory constraints with an inviting, shelf-worthy design. For both sub-brands, the goal was the same: to soften the clinical, elevate the everyday, and create an unboxing experience that felt as considered as the care inside. This project laid the foundation for a more approachable, consumer-friendly experience and created a starting point for building a brand people can relate to on a personal level.